In the Fall of 1984 Apple published a 16-page (with fold-out) advertising insert in Newsweek magazine. For many, this was the first “up-close” experience with a Macintosh — detailing the radical features of this new computer. The Macintosh was obviously evolving during the production of this insert as applications, icons and even hardware change from one photo to the next (and are often different from what actually made it to the shipping product). Also, in stark contrast to more recent advertising, this brochure actually makes direct comparisons to the competition with ample text to go along with the pictures.
Thursday, March 24, 2005
Interesting little flashback to the Macs of 1984